The target audience for my music magazine is primarily aged between 16-21, predominantly male with a lower/middle class social background that can afford to purchase a music magazine weekly/monthly.
Typically, the ideal male would match to the one used in my “Base reader profile”. The male will have ideally just begin or left sixth form/college and has a vast knowledge and interest in UK based and American based rap and hip-hop. They class relaxing with their friends whilst listening to artists such as Lil-Wayne, Drake and Wiz Khalifa as a social hobby. Their free time may also consist of recording their own sub-type of rap music, such as "Grime" and "Acapella". Even though most of their money is spent on new albums and mix tapes, they do have some extra money to spend on clothing influenced by their favorite artists, such as baggy jeans, puffer jackets and chunky basketball shoes, although they would primarily be from cheaper stores such as JD Sports, TK Maxx and Nike town.
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